Growth Insights

Practical tactics for brands
that want to scale.

No theory. No fluff. Just what actually moves the needle for online consumer brands — from ad spend efficiency to email revenue to retention.

Why Your Meta Ads ROAS Keeps Dropping (And How to Fix It)

Most brands scale their Meta spend and watch ROAS collapse. Here's the exact diagnostic framework we use to identify the leak — and the fixes that actually work.

What % of Revenue Should Come From Email? (2026 Benchmarks)

If your email revenue is under 20% of total sales, you're leaving significant money on the table. Here's what good looks like — and how to get there.

How to Reduce Subscription Churn: 6 Interventions That Actually Work

The average subscription brand loses 7–12% of subscribers monthly. Here are the specific interventions — from cancellation flows to win-back campaigns — that cut churn.