Most growth problems are misdiagnosed because the team only looks at the gauge that is easiest to see. The Engine forces a full reading first.
Cost and quality of new customers across every channel: search, AI answers, social, content, partnerships, and paid.
The first experience after a signup or a first order. Where new customers stall before they see value.
Visitor to signup, cart to checkout, free to paid. Every step where intent leaks.
Repeat purchase, churn, subscription renewals, and payback. Where the bucket leaks and how fast.
Word of mouth, referral, community, and product-led sharing. Growth that compounds without new spend.
One source of truth tied to real revenue: CAC payback and MER, not platform-reported numbers.
Fix retention and CAC drops because payback shortens. Fix activation and acquisition stops looking broken. Fix measurement and half the problems disappear because they were reporting artefacts.
Measurement first, so the other five numbers are real. Then retention, activation, conversion, acquisition, loops. Acquisition comes late on purpose: pouring traffic into a leaking funnel is the most common mistake we see.
D2C reads repeat rate, AOV, and email share of revenue. B2C reads D1, D30, and free-to-paid.
A diagnosis sheet: one line per fix, a priority, an estimate, and the math behind it. Ranges, not promises.
Playbooks (free, DIY). Growth Diagnosis (free, 30 min). Co-pilot (from $1,500 a month). Full care (a squad, scoped).
A 30-minute live diagnosis with a growth operator, then a written roadmap in 24 hours with a revenue estimate on every fix. Yours to keep whichever path you choose.