Growth Consulting

Consumer brands
that grow on purpose.

We build growth systems for consumer brands and startups — paid acquisition, email revenue, free-to-paid conversion, and retention. One integrated engine that compounds every month.

One email sent! Which growth challenge is most urgent for you right now?
🔗
Playbook 01
The Referral Playbook
Build a referral programme that drives 20–30% of new users — without leakage or fraud.
7 lessons · 7 days
🛒
Playbook 02
The D2C Growth Playbook
Fix your ad spend, email revenue, and retention — the 6 levers every D2C brand needs.
7 lessons · 7 days
📈
Playbook 03
The Conversion Playbook
Take your free-to-paid conversion from 3% to 10%+ — for consumer apps and subscription products.
7 lessons · 7 days
✅
You’re in. First lesson coming shortly.
Check your inbox — lesson 1 of your lands in the next few minutes. We’ll see you tomorrow for lesson 2.
3×
Avg Revenue Growth
90
Days to Results
120+
Businesses Scaled
Revenue Strategy
Product-Led Growth
Paid Ads (Google & Meta)
Free-to-Paid Conversion
Email Funnels
Referral Programs
User Lifecycle
Churn Reduction
Revenue Strategy
Product-Led Growth
Paid Ads (Google & Meta)
Free-to-Paid Conversion
Email Funnels
Referral Programs
User Lifecycle
Churn Reduction
The Growthitt Way

Growth is a
system. Not a guess.

Most businesses try a tactic here, a campaign there — and wonder why nothing sticks. We build the full growth engine: from the first ad click to the loyal paying customer, every lever working together.

Monthly Revenue
$128K
↑ 38% this month
ROAS on Ads
4.2×
↑ from 1.1×
Free → Paid Conv.
18.4%
↑ from 6.2%
Cost Per Lead
$18
↓ 44%
Product-Led Growth

Your product should
sell itself.

Most businesses invest everything in acquisition — then lose users between free and paid. We fix every stage of the lifecycle so growth compounds automatically.

01

Awareness & Acquisition

Traffic without targeting is noise. We build acquisition systems that bring in high-intent users already primed to convert.

Google AdsMeta AdsReferral LoopsSEO
3.2×
qualified traffic lift
02

Onboarding & Activation

Users decide in the first 3 minutes whether they’ll ever pay. We rebuild onboarding so every new user reaches the aha moment.

Onboarding AuditIn-app FlowsAha Moment Design
61%
early drop-off reduction
03

Free → Paid Conversion

The best upgrade moment feels inevitable. We design paywall experiences and upgrade triggers that move users to paid at the right time.

Paywall DesignPricing StrategyUpgrade Triggers
18.4%
avg conversion rate
04

Retention & Churn Reduction

Churn is silent and expensive. We instrument early warning signals and fix the gaps that cause users to quietly cancel.

Churn SignalsWin-back CampaignsCancellation Flows
38%
monthly churn reduction
05

Revenue Expansion

Your existing users are your most profitable acquisition channel. We build upsell flows and referral programmes that compound MRR.

Upsell FlowsReferral ProgramsLTV Optimisation
44%
revenue per user increase
What We Do

Five levers.
One compounding result.

01 — Revenue
Revenue & Sales Strategy
We identify exactly where your funnel is leaking and build the system that fixes it — so growth is deliberate, not accidental.
Funnel AuditPricing StrategyCRO
02 — Acquisition
Paid Ads (Google & Meta)
We’ve taken brands from 1.1× to 4.8× ROAS. Campaigns managed end-to-end — cutting wasted spend and scaling what’s working.
Google SearchMeta AdsRetargeting
03 — Activation
Product-Led Growth
The average consumer app converts 3% free to paid. We’ve helped brands hit 18%+. We rebuild onboarding and paywall to close the gap.
Lifecycle MappingAha MomentPaywall Design
04 — Retention
Email Marketing & Funnels
Email should drive 30–40% of your revenue. If yours is under 20%, you’re leaving money on the table. We build the flows that fix it.
Welcome FlowsRe-engagementA/B Testing
05 — Operations
Business Process Optimisation
We audit your ops and build the automation stack so your team executes without you in every decision.
Ops AuditAutomation StackSOP Docs
Free Playbooks
Learn before you invest
Pick a playbook above and get 7 days of actionable growth lessons before deciding if you want us to execute.
Get your playbook →
How It Works

From first email to
real results.

1

Pick a Playbook

Enter your email, choose the growth challenge most urgent for you. First lesson arrives in minutes.

2

7 Days of Lessons

One tactical email per day. No fluff — each lesson is something you can act on immediately.

3

Apply or Book a Call

Execute the playbook yourself, or book a free Growth Session to have us do it with you.

4

Measure & Scale

We track every result and continuously optimise — so each month compounds on the last.

The Person Behind Growthitt
Ankur Rakheja
Ankur RakhejaFounder, Growthitt
Ankur Rakheja
Founder · Growth Lead

I’ve spent 10+ years building growth engines for consumer apps from zero — joining founding teams before launch and staying until the numbers proved themselves. At Trade X (YC W21), I built the referral programme that drove 30% of all new users at peak and scaled the app to 4M+ signups. At SaveSage, I was the first and only growth hire — scaling to 220K users and 20K paid subscribers, with metrics that contributed directly to a ₹4 Crore deal on Shark Tank India.

I started Growthitt because the problems I kept solving — leaky ad spend, underperforming email, low free-to-paid conversion — are universal for consumer brands. I work with a small number of brands at a time and stay close to the execution.

4M+
Signups at Trade X
220K
Users at SaveSage
800+
Creator partnerships
Trade X · YC W21
SaveSage · Shark Tank India
IdeaClan Studio
GrowthX Member
10+ Yrs Consumer Growth
Past Work

Real companies.
Real numbers.

Trade X · YC W21
Real Money Gaming · $5M Raised
Total signups scaled4M+
Paid users700K+
Referral % of new UA at peak30%
CAC sustainedsub-₹25
Role: Founding team (#1–5) · Growth Lead · 3 years
SaveSage Club
Fintech / Subscription · Gurugram
App users from zero220K+
Paid subscribers20K
Blended CAC install₹23
Activation improvement+25%
Role: First growth hire · Team of 9 · 14 months
🦈 Shark Tank India S5 · ₹4 Cr / 4 Sharks
IdeaClan Studio
Startup Studio · 3 brands simultaneously
Amalfa (D2C Jewellery)Influencer + WhatsApp CRM
Dazz (B2C Dance App)Full app launch GTM
Fabfunnel (B2B SaaS)Pre-launch GTM + ICP
Role: Embedded Growth Strategist
Case Studies

The work, in full detail.

Case Study · Referral Growth

How we built a referral programme that drove 30% of all new users at a YC startup — in under 3 months.

The full story: what failed first, the mechanic design that solved acquisition and fraud simultaneously, how second-order referrals made the programme self-sustaining, and every result achieved.

Read the full case study →
30%
of new UA at peak
3mo
zero to scale
4M+
total signups
Who It’s For

Built for consumer brands ready to grow.

🛍️

D2C Ecommerce

Shopify brands selling direct — fashion, beauty, wellness, home, CPG

📦

Subscription Brands

Subscription boxes and recurring product brands growing MRR and reducing churn

📱

B2C Apps

Consumer apps and platforms improving free-to-paid conversion

💄

Beauty & Wellness

CPG brands scaling through DTC channels with paid ads and email

Transparent Pricing

Start for free.
Scale when ready.

Start with a free playbook. If you want us to execute, retainers start from $1,500/month. The playbook and any insights are yours regardless — no commitment required. Most brands recoup their first month’s retainer within 30 days.

Get Your Free Playbook →
Ready?

Stop guessing.
Start growing.

Pick a free playbook and get 7 days of actionable growth lessons delivered to your inbox. No pitch, no obligation — just the frameworks that actually move revenue.